Murdoch Puts Up Some More Paywalls

from the adios dept

Last year there were rumors that two publications that Rupert Murdoch owned in the UK, The Times of London and The Sunday Times -- separate operations, but who share a website and a common owner -- would begin experimenting with a different sort of business model, which actually didn't sound too bad. Rather than charging for news, the rumor was that it would involve a "membership club," where people would be purchasing access to additional benefits -- which actually sounded like a CwF+RtB kind of plan. Of course, there weren't many details, and we wondered what the benefits would be, and if they'd be enough to make it worthwhile.

Unfortunately, the details look like the rumor was wrong, or the plans changed entirely, because now it looks like both publications are going with your standard everyday super expensive paywall. Starting in June, both publications will begin charging a whopping £1 per day or £2 per week for access -- which is actually pretty steep, especially in a market where there's an awful lot of competition. On a yearly basis, it's only a bit less than what Newsday is charging for its website -- which has been a colossal failure.

Good luck, Rupert, because it seems like you're going to need it. On the other hand, this might explain why the Times Online is already trying to block companies from sending them visitors. It's as if they don't want anyone to know they exist online.
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Filed Under: paywalls, rupert murdoch, sunday times, times of london, uk

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  1. icon
    Hephaestus (profile), 26 Mar 2010 @ 5:51pm

    Not going to work for a very simple fact ...

    It is not going to work for a very simple fact. You cant fight Free. Rupert Murdoch is putting up these pay walls as just as Alexander Lebedev has bought the Independent titles for £1. This is the same Alexander Lebedev that dropped the 50p price and gives away the Standard's newspaper and other. I wonder what he is going to do with this new paper ... hmmm ... I guess he will use at least one pound of profit to buy all of rupert murdochs papers in 5 years ...

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