Murdoch Puts Up Some More Paywalls

from the adios dept

Last year there were rumors that two publications that Rupert Murdoch owned in the UK, The Times of London and The Sunday Times -- separate operations, but who share a website and a common owner -- would begin experimenting with a different sort of business model, which actually didn't sound too bad. Rather than charging for news, the rumor was that it would involve a "membership club," where people would be purchasing access to additional benefits -- which actually sounded like a CwF+RtB kind of plan. Of course, there weren't many details, and we wondered what the benefits would be, and if they'd be enough to make it worthwhile.

Unfortunately, the details look like the rumor was wrong, or the plans changed entirely, because now it looks like both publications are going with your standard everyday super expensive paywall. Starting in June, both publications will begin charging a whopping £1 per day or £2 per week for access -- which is actually pretty steep, especially in a market where there's an awful lot of competition. On a yearly basis, it's only a bit less than what Newsday is charging for its website -- which has been a colossal failure.

Good luck, Rupert, because it seems like you're going to need it. On the other hand, this might explain why the Times Online is already trying to block companies from sending them visitors. It's as if they don't want anyone to know they exist online.
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Filed Under: paywalls, rupert murdoch, sunday times, times of london, uk

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  1. identicon
    rod, 27 Mar 2010 @ 5:50am

    A fool and his money are soon parted.

    Could be Murdoch or could be you, if he succeeds.

    When you pay for content on the internet it usually means you give up your real life identity. That combined with what you think (i.e. read) is an extremely valuable commodity.

    It is also information that can be used against you should it come to that. It infringes on your right to privacy and to hold your own thoughts. It is why authorities shouldn't know what you check out of the library.

    The internet offers tremendous cost savings over print. Murdoch is an extremely greedy man and too stupid to know how to successfully associate content with advertisement or advertisement with content. Or to successfully make the argument that ads should be paid for even if they aren't clicked on.

    The identity driven information Murdoch could glean from you is even greater than anything Google ever imagined.

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