Hollywood Seeks To Kill Off 3D Golden Goose With Much Higher Prices
from the oh-look,-bad-business-models,-now-in-3d dept
So what's Hollywood doing? They're just making it more expensive. Yes, they're jacking up the prices on 3D movies, in a typical short-term strategy. Rather than recognize how this might just drive more people to more seriously consider getting a 3D setup at home, Hollywood's simplistic business modeling seems to be "let's see how much we can squeeze out of people as quickly as possible." There is no recognition of the value of building up a longer term relationship and providing reasonable value at a reasonable price. And then they're going to complain about people not going to the movies, and blaming file sharing, rather than recognizing that they're driving willing customers away with much higher prices.