Predictions

by Mike Masnick


Filed Under:
cable, lock-in, tv everywhere



Why TV Everywhere Will Fail: Because It's Based On Taking Away Value, Not Adding It

from the not-how-things-work,-folks dept

We've been pretty skeptical of the plans by the big cable companies to create "TV Everywhere," a system to try to reduce churn by offering users the ability to access TV shows online that match their cable subscriptions. The problem, of course, is that the cable companies aren't looking at this as a way to embrace the future, but more as a way to make the internet act more like cable. This is a recipe for failure. Mark Glaser, over at PBS MediaShift, digs in to explain the many reasons why TV Everywhere is likely to fail, and they're all focused around a simple issue: the whole concept is based on limiting consumer options, rather than increasing them. The TV Everywhere supporters shoot back that they are increasing options by giving people access to their TV channels online, but that's only under very restrictive conditions that are more designed to keep you from cutting the cord from the cable company -- a relationship many customers are fed up with and would love to ditch. It's a simple message that so many companies have trouble understanding these days: you don't succeed by limiting customers and taking away value.

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  1. identicon
    theskyrider, 24 Mar 2010 @ 2:40am

    It is not about....

    taking away value. All the companies are trying to do is to make sure that they make as much off their customers as humanly possible.

    Regarding that station in AU: Don't be surprised that in the future they offer ten or fifteen shows for free, but charge a 'viewing fee' for each episode of any other show.

    That is what this is about: Big Media will take all our rights away from us, give us little things for 'free' and charge for the rest. See "Free digital copy" from Warner Bros. That is a right that we already have, but they are trying to make us thing that we don't have that right and will eventually sell those rights back to us piecemeal. If the anti-circumvention portion of the DMCA were taken out, they would not have a leg to stand on....at all.

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