Cablevision Buying Blogs... Will It Lock Them Up Behind A Paywall Too?

from the strategery dept

While Cablevision may be fairly innovative in delivering broadband services, its foray into the content business has been a bit of a disaster. As you may recall, Cablevision bought the local newspaper, Newsday, two years ago. Going in to the deal, the company admitted that it didn't know much about the business, but planned to talk to newspaper experts. As we noted at the time, that seemed like a bad idea, because it was "newspaper experts" who were driving newspapers into the ground. True to form, Cablevision decided the best thing to do with Newsday was to spend $4 million redesigning and putting up a paywall that drove away some writers and convinced 35 people to sign up in its first three months. Yes, 35. Of course, Cablevision insisted that the goal was really about reducing churn by offering the newspaper website to Cablevision cable TV and broadband subscribers, but it still seems like a pretty big failure all around.

So it's a bit surprising to hear that Cablevision is apparently trying to expand in the content business by buying the blog network Gothamist, which has a series of city-focused local blogs. The deal is relatively cheap, but it makes you wonder what Cablevision is planning to do with that content. First of all, most of the blogs in the network cover cities where Cablevision has no presence at all. The only exception is Gothamist itself, which focuses on New York City -- even as Cablevision is more focused on neighboring Long Island. Is Cablevision now going to put up a paywall around the blogs to?

On the whole, it looks like Cablevision is just confused about the online content business, and buying some blogs doesn't seem likely to clear that up any time soon.
Hide this

Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.

Techdirt is one of the few remaining truly independent media outlets. We do not have a giant corporation behind us, and we rely heavily on our community to support us, in an age when advertisers are increasingly uninterested in sponsoring small, independent sites — especially a site like ours that is unwilling to pull punches in its reporting and analysis.

While other websites have resorted to paywalls, registration requirements, and increasingly annoying/intrusive advertising, we have always kept Techdirt open and available to anyone. But in order to continue doing so, we need your support. We offer a variety of ways for our readers to support us, from direct donations to special subscriptions and cool merchandise — and every little bit helps. Thank you.

–The Techdirt Team

Filed Under: blogs, gothamist, paywalls
Companies: cablevision

Reader Comments

Subscribe: RSS

View by: Time | Thread

  1. identicon
    SEO SERVICES, 10 Dec 2010 @ 5:36am

    seo services

    raysinnovation Provide offer seo services to increase search engine ranking logo design for your business website and web design for visitors

Add Your Comment

Have a Techdirt Account? Sign in now. Want one? Register here

Subscribe to the Techdirt Daily newsletter

Comment Options:

  • Use markdown. Use plain text.
  • Make this the First Word or Last Word. No thanks. (get credits or sign in to see balance)    
  • Remember name/email/url (set a cookie)

Follow Techdirt
Special Affiliate Offer

Essential Reading
Techdirt Deals
Report this ad  |  Hide Techdirt ads
Techdirt Insider Chat
Recent Stories

This site, like most other sites on the web, uses cookies. For more information, see our privacy policy. Got it

Email This

This feature is only available to registered users. Register or sign in to use it.