Cablevision Buying Blogs... Will It Lock Them Up Behind A Paywall Too?
from the strategery dept
So it's a bit surprising to hear that Cablevision is apparently trying to expand in the content business by buying the blog network Gothamist, which has a series of city-focused local blogs. The deal is relatively cheap, but it makes you wonder what Cablevision is planning to do with that content. First of all, most of the blogs in the network cover cities where Cablevision has no presence at all. The only exception is Gothamist itself, which focuses on New York City -- even as Cablevision is more focused on neighboring Long Island. Is Cablevision now going to put up a paywall around the blogs to?
On the whole, it looks like Cablevision is just confused about the online content business, and buying some blogs doesn't seem likely to clear that up any time soon.