Cablevision Buying Blogs... Will It Lock Them Up Behind A Paywall Too?

from the strategery dept

While Cablevision may be fairly innovative in delivering broadband services, its foray into the content business has been a bit of a disaster. As you may recall, Cablevision bought the local newspaper, Newsday, two years ago. Going in to the deal, the company admitted that it didn't know much about the business, but planned to talk to newspaper experts. As we noted at the time, that seemed like a bad idea, because it was "newspaper experts" who were driving newspapers into the ground. True to form, Cablevision decided the best thing to do with Newsday was to spend $4 million redesigning and putting up a paywall that drove away some writers and convinced 35 people to sign up in its first three months. Yes, 35. Of course, Cablevision insisted that the goal was really about reducing churn by offering the newspaper website to Cablevision cable TV and broadband subscribers, but it still seems like a pretty big failure all around.

So it's a bit surprising to hear that Cablevision is apparently trying to expand in the content business by buying the blog network Gothamist, which has a series of city-focused local blogs. The deal is relatively cheap, but it makes you wonder what Cablevision is planning to do with that content. First of all, most of the blogs in the network cover cities where Cablevision has no presence at all. The only exception is Gothamist itself, which focuses on New York City -- even as Cablevision is more focused on neighboring Long Island. Is Cablevision now going to put up a paywall around the blogs to?

On the whole, it looks like Cablevision is just confused about the online content business, and buying some blogs doesn't seem likely to clear that up any time soon.


Reader Comments (rss)

(Flattened / Threaded)

  1.  
    identicon
    ReallyEvilCanine, Mar 23rd, 2010 @ 12:19am

    Walled gardens

    ISTR that AOL tried to do much the same thing, and that when their users didn't realise there was a whole intarwebernets out there. How did that work out again?

     

    reply to this | link to this | view in thread ]

  2.  
    icon
    Blaise Alleyne (profile), Mar 24th, 2010 @ 3:17pm

    Torontoist

    Bah, I'm a big fan of the Torontoist. Though, I could see those guys forking the blog before they'd write behind a paywall...

     

    reply to this | link to this | view in thread ]

  3.  
    identicon
    SEO Services, Aug 3rd, 2010 @ 3:29pm

    SEO Services

    Don't know what is wrong what is rite but i know that every one has there own point of view and same goes to this one..SEO Services

     

    reply to this | link to this | view in thread ]

  4.  
    identicon
    odszkodowanie, Sep 27th, 2010 @ 4:23am

    Very interesting publication

     

    reply to this | link to this | view in thread ]

  5.  
    icon
    John Smith (profile), Oct 15th, 2010 @ 3:03pm

    Really appreciate your work

    hi its seems like you have done a hard work on it. I have got lots of information from your post. Really appreciate your work.!! It was describe very nicely keep us doing good work..
    Best Buy USA
    Best buy Store
    Discount electronics

     

    reply to this | link to this | view in thread ]

  6.  
    identicon
    Golf lessons, Nov 18th, 2010 @ 9:12am

    "Is Cablevision now going to put up a paywall around the blogs to?"...and perhaps they will convince 35 people to sign up lol ! Sebastian from perfect golf swing.org

     

    reply to this | link to this | view in thread ]

  7.  
    identicon
    start business in ras al khaimah, Nov 22nd, 2010 @ 12:30pm

    Re:

    Not a really creative answer!

     

    reply to this | link to this | view in thread ]

  8.  
    identicon
    Pt cruiser, Nov 25th, 2010 @ 10:04am

    Well don't know whats going on but its not a Good way to do this. in my opinion we have to look again about this Pt cruiser,Pt cruiser cabrio

     

    reply to this | link to this | view in thread ]

  9.  
    identicon
    Cheap Laptops, Dec 1st, 2010 @ 9:11am

    Terrific work! This is the type of information that should be shared around the web.

     

    reply to this | link to this | view in thread ]

  10.  
    identicon
    cheap designer clothing, Dec 3rd, 2010 @ 8:45am

    designer clothes

    Good post. You did a good work,and offer more effective imformation for us! Thank you.

     

    reply to this | link to this | view in thread ]

  11.  
    identicon
    SEO SERVICES, Dec 10th, 2010 @ 5:36am

    seo services

    raysinnovation Provide offer seo services to increase search engine ranking logo design for your business website and web design for visitors

     

    reply to this | link to this | view in thread ]

  12.  
    identicon
    Electronics usa, Dec 29th, 2010 @ 1:16pm

    I found

    I found your entry interesting thus I've added a Trackback to it on my weblog...
    discount electronics

     

    reply to this | link to this | view in thread ]

  13.  
    identicon
    refurbished computers, Jan 19th, 2011 @ 1:23am

    If you want to get cheapest priced products than visit our electrocomputerwarehouse.ecrater.com store today!!!!

     

    reply to this | link to this | view in thread ]

  14.  
    identicon
    tufee, Sep 28th, 2011 @ 2:03am

    Cablevision Buying Blogs...

    Thanks for posting and sharing. tufee CDU now! reisevision

     

    reply to this | link to this | view in thread ]

  15.  
    identicon
    Nursing Schools in Houston, Jan 17th, 2012 @ 7:22am

    Cablevision

    Hilarious post, would be probably even more funny if it weren't sadly true too. We think Cablevision sucks at our offices at Nursing Schools in Houston.

     

    reply to this | link to this | view in thread ]

  16.  
    identicon
    Benjamin Slattery, Nov 23rd, 2013 @ 8:07pm

    SEO

    Nice post. Thanks for sharing!

     

    reply to this | link to this | view in thread ]


Add Your Comment

Have a Techdirt Account? Sign in now. Want one? Register here
Get Techdirt’s Daily Email
Save me a cookie
  • Note: A CRLF will be replaced by a break tag (<br>), all other allowable HTML will remain intact
  • Allowed HTML Tags: <b> <i> <a> <em> <br> <strong> <blockquote> <hr> <tt>
Follow Techdirt
A word from our sponsors...
Essential Reading
Techdirt Reading List
Techdirt Insider Chat
A word from our sponsors...
Recent Stories
A word from our sponsors...

Close

Email This