by Mike Masnick
Wed, Mar 31st 2010 2:03am
We've seen tons of lawsuits from companies upset that their competitors were buying ads on their trademarked brand names. Obviously, these tend to be trademark disputes, and the suing companies rarely prevails, since most courts seem to realize that buying ads on competitor trademark keywords is perfectly legal, so long as the ad isn't confusing. But, sometimes the arguments get quite bizarre. JJ sent over an article about two personal injury law firms in a legal fight over Google advertising -- but the (initial) twist here is that the one firm is claiming that it's a violation of Wisconsin state privacy laws to buy keywords based on the names of the partners in the firm. It's difficult to see who's privacy is being violated here. And, of course, to make the case a bit more exciting, the defendants surprised everyone in court by doing a search on YellowPages.com for their own law firm -- and having an ad for the plaintiff show up. So, now the defendants are claiming that the plaintiffs have "unclean hands," since they appear to be doing the exact same thing they've accused the defendants of doing. It sounds like quite a trial...
If you liked this post, you may also be interested in...
- Sanity: Trademark Suit Rules That Florida Pizza Joints Don't Compete With The NJ Turnpike
- Virginia Towns Using Federally-Funded License Plate Readers To Collect Local Taxes
- Publishers Actively Monitoring Testing Students' Social Media Posts For Possible Cheating
- Judge Suggests Attorney General Jim Hood Is Unconstitutionally Threatening Google 'In Bad Faith'
- Copyright Bots Kill App Over 'Potentially Infringing' Images, Follow This Up By Blocking App For Use Of CC/Public Domain Images