Culture

by Mike Masnick


Filed Under:
books, free, mid-market, obscurity, publishing



Publisher Experiments With 'Free' And Sees Book Sales Increase 20x

from the not-bad dept

We've pointed to numerous studies, at this point, that have all found that, when done right, free ebooks can greatly increase the sales of physical books (and, in some cases, even of ebooks). Here's another empirical example of that in action. Chris Anderson points us to a blog post by someone at a mid-list niche publisher, talking about how successful its experiments with "free" ebooks have been. In this case, the publisher would offer up the first book in a series as a free ebook, and found that it drove massive increases in sales:
One of our free titles was the #1 download on Amazon for the entire month of February. The subsequent sales of books 2 and 3 in the series increased by a rate of 20 to 1. For this series, digital sales are approaching 20% of the total product sales distribution and growing. With the visibility of the digital sales on Amazon, we have seen a substantial increase in print sales to the brick and mortar book chains. In this one instance, digital is driving print sales.
Basically, what this publisher realized is that with most books, obscurity is a greater threat than "piracy," and free helps deal with that:
Much of the talk by the big 6 publishers has been stress over cannibalization of print sales, or the idea of replacement sales, by ebooks. For midlist publishers such as ourselves, I believe we fight against substitution. We capture the "browser" market. If our title is not available or visible, a customer will simply substitute for another one in the genre. Free gave us the visibility that we could not purchase.

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  1. icon
    Mike Masnick (profile), 17 Mar 2010 @ 6:52pm

    Re: ah...I see...

    Anonymous has made it painfully clear that this group is nothing but a bunch of pirates trying to make themselves feel better about what they do. Got it. IOW, you don't give a crap about who you hurt. Have fun.

    The AC who answered you is not representative of the community here at all. He's a long term troll on this site who likes to cause havoc. He's just playing with you by pretending to make up ridiculous arguments.

    Readers here are very much interested in understanding economic business models in different industries. However, we don't necessarily take pat and simple answers when people tell us that basic economics can be ignored.

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