American Idol Contestants Have To Give Up Their Social Media Presence?
from the can't-build-your-own-damn-brand dept
Apparently, you don't just commit to handing over your music recordings if you enter American Idol, but now you have to give up your ability to build your own brand, as well. Hypebot alerts us to the news that American Idol contestants for the latest season were all forced to shut down their Facebook, MySpace and Twitter usage, and point everyone directly to American Idol's own website instead. In an age when having a strong social media presence is important to career success for many musicians, this seems like quite a big trade-off.