Odeon Cinemas Admit The Experience At Their Theaters Is So Bad It Can't Compete With Your Home Theater
from the can't-compete? dept
The reason that the box office had its best year ever last year was because people like going out to the movies, for the experience, even if they can watch the movie at home. Odeon's admission that it can't compete even with a 12-week head start is really incredible. Disney isn't even really pushing the bar that much. Many of us believe that there shouldn't be any window at all, but Disney is just trying to reduce the window on this movie from 17-weeks down to 12-weeks. And Odeon is giving up all the revenue from people wanting to see the movie because it's afraid it might make slightly less in just 12 weeks? This makes no sense at all. Not only is Odeon guaranteeing no revenue at all from this movie, it's publicizing the fact that it believes its theaters aren't worth going to.