Olympics: Thou Shalt Not Tweet (Without Paying Up)

from the the-gold-medal-in-stupidity-goes-to... dept

Every time you think that the Olympics can't get more ridiculous with its attempts to abuse trademark law to control its name, they go one step further into ridiculousness. Following the threat to goggle maker UVEX for mentioning skiier and gold medalist Lindsey Vonn on its website, the US Olympic Committee is threatening Red Bull and Verizon for daring to tweet about the Olympics without first paying up. I'm not kidding. Both companies showed some basic Olympic spirit with some simple tweets, supporting some winning athletes. Here's Red Bull's "offending" twitter message:
We're rooting for you @LindseyVonn @Shaun_White @GregBretzz and @Drahlves in the 2010 Winter #Olympics!
And Verizon's:
Who are the REAL American Idols? Shaun White, Lindsey Vaughn & Shani Davis draw more viewers than American Idol
Seriously. And the US Olympics straight-faced response?
"When people partake in this kind of ambush behavior, it hurts American athletes."
Yes. Two simple tweets from companies cheering on successful Olympians are considered "ambush behavior" that "hurts American athletes." Apparently, these threats from the Olympics worked on at least Red Bull who pulled its Twitter message supporting the athletes.

This goes beyond the typical abuse of trademark law to ridiculous levels. While Verizon hasn't yet pulled its post, I would hope that it will stand up for basic free speech rights that say the Olympics has no right to tell it what it can and cannot tweet in support of the games.

Filed Under: free speech, olympics, trademark
Companies: red bull, usoc, verizon


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  1. identicon
    Crispy Chris, 23 Feb 2010 @ 1:23pm

    What if I sponsor one of these athletes?

    I don't know about the other athletes, but Red Bull has at least 500,000 reasons to sent a tweet about Shaun White. After all, they did build him a private half-pipe at a cost of half a mil. This thing is so remote he has to take a helicopter to get to it. I think that entitles Red Bull to tweet about SW all day if they want.

    If it were a tweet from Coca-Cola or Visa, you can bet this comment would not have been uttered by the IOC. Never bite the hand that feeds you...

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