Is The Fan Who Buys A Product He Wants A Big Dope?
from the uh,-no dept
Tragically, this is a total misunderstanding of the economic arguments people make. In fact, it's a gross distortion of the argument to make it easy to dismiss, rather than taking the time to understand it. In fact, what we're really arguing is the opposite of finding the big dope. It's about using content to create fewer dopes, replacing them with people who are willingly buying something of value that they actually want. It's the old system that was focused on getting big dopes to pay for things they didn't need or want. The new business models that we talk about -- focused on giving people a reason to buy -- are about just that: offering scarce value, above and beyond the content, that is worth buying -- and that helps fund the content creation. There's no big dope in this scenario, because the people who are buying get a lot more than just the content, and they're thrilled with the transaction. Everyone comes out of the transaction better off.
If you believe in the "big dope" theory put forth by this guy, then anyone who buys a car is a "big dope," because they're financing all of those commercials, which they get to see on TV without paying for them. The percentage of people who buy a car that they saw in a TV commercial compared to the number of people who actually see the commercial is a tiny, tiny number. But does that make those buyers "big dopes?" Of course not. They got something they wanted (a car). Yes, that's a more extreme example, but when you recognize that the content is acting as an advertisement for the bigger reasons to buy, making them more valuable, the analogy fits perfectly. A large percentage of people will never buy products they find out about via an advertisement. But some do. And if enough do, and the product they're driven to buy is scarce and valuable enough, the company makes money. Same thing for content creators.
They're not looking for "big dopes." They're looking for people who want to make an informed decision, in which they get something of additional scarce value, well beyond the content. That sure beats the old system, which appeared to be focused on hiding the content to force a bunch of dopes to pay without knowing what they'd get -- leading them to be disappointed all too often. No offense to this particular musician, but I'd rather have the system I describe, with no dopes at all, than the old one he appears to pine for, in which all your fans are considered dopes.