Connecting With Fans Is An Ongoing Process: Do Something Small Weekly, Big Monthly

from the one-mantra dept

I've been meaning to write about Topspin CEO Ian Rogers' "moonlighting" foray into managing the band Get Busy Committee. Given Ian's close involvement with new music business models, it's no surprise that he's been doing a lot of interesting things, from selling uzi-shaped USB keys with the album (the album is called "Uzi Does It") to using Kickstarter to fund a vinyl picture disc -- including an offer for $1,000 to have the band write a song about the buyer, which would go on the release. It turns out that option sold out in a day (though it looks like some of the other options are still a bit short on buyers).

What's really great, though, is that Ian is revealing as much of the process as he has time for in semi-regular blog posts. Recently, he explained part of the general thinking that he's been pushing on the band, that they should: "Do Something Small Weekly, Something Big Monthly." The specific implementation doesn't fit for all content creators (or even all musicians), but the concept is a good one. It's a recognition that the old way a content creator related with fans was through major one-off "releases" (new album, new book, new concert, etc.). But times have changed, and the way you connect with fans is an ongoing process, and like it or not (and plenty don't like it), there is a sense of "what have you done for me lately." But if you're going to thrive in that sort of world, you have to keep doing stuff and keep experimenting. Setting a specific pace (something small weekly, something big monthly) is quite a useful way for many to think about this sort of experimentation in small, easy to comprehend and implement steps.

Filed Under: business models, connecting with fans, get busy committee, ian rogers, music


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  1. icon
    Suzanne Lainson (profile), 20 Feb 2010 @ 10:01am

    Re: Re: TMI

    There's been an interesting discussion around Amanda Palmer's latest project, Evelyn Evelyn.

    Some of the concept has ticked off some of her fans, so there has been an endless discussion about it on her website and other places.

    This comment was posted by Kambriel, who designed the costumes for Evelyn Evelyn, and points up the dance between fans and an artist. The more they think they "know" you, the more disappointed they can feel when you do something they feel was ill-advised.

    kambriel: This is... Spinal Tap. (I mean Evelyn Evelyn.): "It's a testament to the changing times we live in ~ this hyper-connectivity that people are feeling and experiencing, with unprecedented 'access' to others (which can be good and/or bad depending on how it's utilized). When a sense of entitlement becomes overly fervent/aggressive though, it begins to start feeling too much like 'perceived ownership' over someone else's vision."

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