Connecting With Fans Is An Ongoing Process: Do Something Small Weekly, Big Monthly

from the one-mantra dept

I've been meaning to write about Topspin CEO Ian Rogers' "moonlighting" foray into managing the band Get Busy Committee. Given Ian's close involvement with new music business models, it's no surprise that he's been doing a lot of interesting things, from selling uzi-shaped USB keys with the album (the album is called "Uzi Does It") to using Kickstarter to fund a vinyl picture disc -- including an offer for $1,000 to have the band write a song about the buyer, which would go on the release. It turns out that option sold out in a day (though it looks like some of the other options are still a bit short on buyers).

What's really great, though, is that Ian is revealing as much of the process as he has time for in semi-regular blog posts. Recently, he explained part of the general thinking that he's been pushing on the band, that they should: "Do Something Small Weekly, Something Big Monthly." The specific implementation doesn't fit for all content creators (or even all musicians), but the concept is a good one. It's a recognition that the old way a content creator related with fans was through major one-off "releases" (new album, new book, new concert, etc.). But times have changed, and the way you connect with fans is an ongoing process, and like it or not (and plenty don't like it), there is a sense of "what have you done for me lately." But if you're going to thrive in that sort of world, you have to keep doing stuff and keep experimenting. Setting a specific pace (something small weekly, something big monthly) is quite a useful way for many to think about this sort of experimentation in small, easy to comprehend and implement steps.

Filed Under: business models, connecting with fans, get busy committee, ian rogers, music


Reader Comments

Subscribe: RSS

View by: Time | Thread


  1. icon
    rjk (profile), 21 Feb 2010 @ 4:30pm

    Re: not sure about the connect with fans bit

    A lot of very gifted musicians never made a dime in the previous business model either.

    But nothing I've seen in the cwf + rtb model suggests musicians need to be 'great' marketers, 'total' extroverts and spend 'equal' parts making music and interacting with fans.

    The reality is that the record industry has been turned upside down and we are in a period of a bit of chaos as we try to sort out what works and doesn't work. And if it turns out that some models don't work well for some musicians, well, we'll just have to figure out what does work for those musicians. But there's no reason to dismiss a model because it might not work for everyone.

Add Your Comment

Have a Techdirt Account? Sign in now. Want one? Register here



Subscribe to the Techdirt Daily newsletter




Comment Options:

  • Use markdown. Use plain text.
  • Remember name/email/url (set a cookie)

Follow Techdirt
Techdirt Gear
Show Now: Takedown
Advertisement
Report this ad  |  Hide Techdirt ads
Essential Reading
Techdirt Deals
Report this ad  |  Hide Techdirt ads
Techdirt Insider Chat
Advertisement
Report this ad  |  Hide Techdirt ads
Recent Stories
Advertisement
Report this ad  |  Hide Techdirt ads

Close

Email This

This feature is only available to registered users. Register or sign in to use it.