Connecting With Fans Is An Ongoing Process: Do Something Small Weekly, Big Monthly
from the one-mantra dept
What's really great, though, is that Ian is revealing as much of the process as he has time for in semi-regular blog posts. Recently, he explained part of the general thinking that he's been pushing on the band, that they should: "Do Something Small Weekly, Something Big Monthly." The specific implementation doesn't fit for all content creators (or even all musicians), but the concept is a good one. It's a recognition that the old way a content creator related with fans was through major one-off "releases" (new album, new book, new concert, etc.). But times have changed, and the way you connect with fans is an ongoing process, and like it or not (and plenty don't like it), there is a sense of "what have you done for me lately." But if you're going to thrive in that sort of world, you have to keep doing stuff and keep experimenting. Setting a specific pace (something small weekly, something big monthly) is quite a useful way for many to think about this sort of experimentation in small, easy to comprehend and implement steps.