Author Claims $9.99 Is Not A 'Real Price' For Books

from the oh-really? dept

The NY Times is running an article about how publishers' recent attempts (mostly successful) to boost the retail price of ebooks may backfire really badly as consumers revolt. Most of it is not particularly new to regular readers here, but it does talk to one author whose book received bad reviews on Amazon after his publisher decided to hold off releasing an ebook, hoping that it would "protect" hardcover sales. The author, Douglas Preston, lashes out and attacks his fans, rather than being willing to admit that his customers are telling him something:
"The sense of entitlement of the American consumer is absolutely astonishing.... It's the Wal-Mart mentality, which in my view is very unhealthy for our country. It's this notion of not wanting to pay the real price of something.... It gives me pause when I get 50 e-mails saying 'I'm never buying one of your books ever again. I'm moving on, you greedy, greedy author.'"
So, what's a bigger sense of entitlement? The one where your customers tell you that you've priced something too high and that they're going to spend their money with others who are offering something at a price point they like? Or the one where you insist that books have to be priced high because you want them to be priced high? I'd argue it's the latter... Along those lines, $9.99 is a real price. Just because you don't like what the market decides a book is worth, doesn't mean that it's not a real price.

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  1. icon
    TtfnJohn (profile), 15 Feb 2010 @ 11:10am

    Re: Re: Let's try a bit of reality here

    You probably wouldn't be surprised when I say I agree with your sentiments.

    Those ebooks that I do buy tend to be a lot more expensive than what I can get on Amazon, tend to the technical and don't come encumbered with DRM junk which is nice cause I get to make a ton of notes and cross references in the PDF (or whatever) as my electronic way of ear marking.

    So, for me at least, price does play a role when it comes to some things as does convience and my ability to be able to do what I do with printed material.

    ttfn

    John

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