Research Shows Unauthorized Digital Books Leads To 'Significant Jump In Sales'

from the well,-look-at-that dept

We've seen this before, with individual authors like Paulo Coelho and David Pogue, who both found that as more people were able to get unauthorized copies of their ebooks, their sales actually increased. So, this shouldn't come as a surprise, but some new research looking at the impact on sales of unauthorized files getting out found a "significant jump in sales" (found via Michael Scott):
Brian O'Leary discussed his firm's research on the effect on sales when a title finds its way into an unsanctioned online market. The findings -- a significant jump in sales -- have surprised many in the business.
To be fair, he does go on to say this doesn't mean just "don't worry about" unauthorized access. Instead, he says it's important to figure out what kind of unauthorized access helps sales and what kind hurts -- and that still needs to be studied. But, the early results certainly suggest that the stuff that helps quite often outweighs the stuff that hurts (sometimes by quite a bit).

Filed Under: books, ebooks, sales, unauthorized


Reader Comments

Subscribe: RSS

View by: Time | Thread


  1. identicon
    cram, 9 Feb 2010 @ 9:06pm

    "There is no reasonable expectation to make ANY money from the sale of the book."

    That applies only to the debut work. If it sells 50K copies, you know you have an audience willing to support you by buying your books. If it sells 50 copies, it means they have delivered the verdict: you go back to your regular job, and if you have the guts and energy, maybe try again.

    I don't see where entitlement mentality fits in here. Hell, even the most popular writers have had their fans giving the thumbs down for a certain book. That applies to all creative artists. Just because your last album/book/movie was a sellout, don't expect the next one to be.

Add Your Comment

Have a Techdirt Account? Sign in now. Want one? Register here



Subscribe to the Techdirt Daily newsletter




Comment Options:

  • Use markdown. Use plain text.
  • Remember name/email/url (set a cookie)

Follow Techdirt
Techdirt Gear
Shop Now: Techdirt Logo Gear
Advertisement
Report this ad  |  Hide Techdirt ads
Essential Reading
Techdirt Deals
Report this ad  |  Hide Techdirt ads
Techdirt Insider Chat
Advertisement
Report this ad  |  Hide Techdirt ads
Recent Stories
Advertisement
Report this ad  |  Hide Techdirt ads

Close

Email This

This feature is only available to registered users. Register or sign in to use it.