Research Shows Unauthorized Digital Books Leads To 'Significant Jump In Sales'

from the well,-look-at-that dept

We've seen this before, with individual authors like Paulo Coelho and David Pogue, who both found that as more people were able to get unauthorized copies of their ebooks, their sales actually increased. So, this shouldn't come as a surprise, but some new research looking at the impact on sales of unauthorized files getting out found a "significant jump in sales" (found via Michael Scott):
Brian O'Leary discussed his firm's research on the effect on sales when a title finds its way into an unsanctioned online market. The findings -- a significant jump in sales -- have surprised many in the business.
To be fair, he does go on to say this doesn't mean just "don't worry about" unauthorized access. Instead, he says it's important to figure out what kind of unauthorized access helps sales and what kind hurts -- and that still needs to be studied. But, the early results certainly suggest that the stuff that helps quite often outweighs the stuff that hurts (sometimes by quite a bit).

Filed Under: books, ebooks, sales, unauthorized


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  1. identicon
    :), 9 Feb 2010 @ 3:46pm

    Re: Re: Re: Re:

    FAQ:

    How do I create a torrent file?

    Many torrent clients today have that ability.

    http://www.utorrent.com/documentation/make-a-torrent
    http://torrentfreak.com/how-to-cre ate-a-torrent/

    Start a blog, promote your book everywhere and be called a spammer a few times, create a youtube channel(read your book to others, so youtube can collect the data), find the social networks used in mobile phones in your area and put your work there, find other social networks and put your work there and find and aggregator of social networks there are a few so you don't need to login on each and everyone of them.

    http://mashable.com/2007/07/17/social-network-aggregators/
    http://www.makeuseof.com/tag/th e-19-social-network-aggregator-list/

    Now the difficult part if you want information you will have to scrape that from other places and put somewhere you control. It is not an easy task to automate the process if you don't know how to code. If you know how to code you can make a scraper or you can use the API some services provide to gather that information.

    PHP, python, javascript(if you use AJAX) are good for this type of thing.

    If you don't know how to code you can use some auto action recorder like:
    https://addons.mozilla.org/en-US/firefox/addon/3863
    http://seleniumhq.org/projects/ide/

    S ome basic learning to tweak those auto tools is necessary.

    Bitorrent is also moving away from trackers so there will be no central statistics as DHT doesn't have that kind of capability. DHT works by creating a form of "local" group that can be physically disperse and build a internal list and ask other groups for information but doesn't collect that info from what I can tell.

    Trackers on the other hand have statistics and if you contact the administrators of the sites they can help you gather that information if they are nice, some administrator are just a-holes.

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