Research Shows Unauthorized Digital Books Leads To 'Significant Jump In Sales'

from the well,-look-at-that dept

We've seen this before, with individual authors like Paulo Coelho and David Pogue, who both found that as more people were able to get unauthorized copies of their ebooks, their sales actually increased. So, this shouldn't come as a surprise, but some new research looking at the impact on sales of unauthorized files getting out found a "significant jump in sales" (found via Michael Scott):
Brian O'Leary discussed his firm's research on the effect on sales when a title finds its way into an unsanctioned online market. The findings -- a significant jump in sales -- have surprised many in the business.
To be fair, he does go on to say this doesn't mean just "don't worry about" unauthorized access. Instead, he says it's important to figure out what kind of unauthorized access helps sales and what kind hurts -- and that still needs to be studied. But, the early results certainly suggest that the stuff that helps quite often outweighs the stuff that hurts (sometimes by quite a bit).

Filed Under: books, ebooks, sales, unauthorized


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  1. identicon
    Big Al, 9 Feb 2010 @ 1:35pm

    Re: Re: Re: Re: Re: Re:

    And there lies the crux of the problem:
    "If a writer spends a year of their life writing a great story, 6 more months doing re-writes and edits, and then spends a certain amount of time on actually marketing the book in interviews, appearances, book signings (nice scarcity there!) etc, they have a reasonable expectation to make at least enough to pay for the time they spent, such that they can afford to do it all again."
    There is no reasonable expectation to make ANY money from the sale of the book. It solely depends on the whim of the readers as to whether it makes the best seller list or winds up in the $2.00 bargain bin (and this also takes into account the 'risk' of spending a chunk of disposable income on an unknown quantity).
    That is exactly what is meant when people accuse you and artists of having an "entitlement mentality".

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