Research Shows Unauthorized Digital Books Leads To 'Significant Jump In Sales'

from the well,-look-at-that dept

We've seen this before, with individual authors like Paulo Coelho and David Pogue, who both found that as more people were able to get unauthorized copies of their ebooks, their sales actually increased. So, this shouldn't come as a surprise, but some new research looking at the impact on sales of unauthorized files getting out found a "significant jump in sales" (found via Michael Scott):
Brian O'Leary discussed his firm's research on the effect on sales when a title finds its way into an unsanctioned online market. The findings -- a significant jump in sales -- have surprised many in the business.
To be fair, he does go on to say this doesn't mean just "don't worry about" unauthorized access. Instead, he says it's important to figure out what kind of unauthorized access helps sales and what kind hurts -- and that still needs to be studied. But, the early results certainly suggest that the stuff that helps quite often outweighs the stuff that hurts (sometimes by quite a bit).

Filed Under: books, ebooks, sales, unauthorized

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  1. identicon
    AR, 9 Feb 2010 @ 11:29am

    Re: Re: a new way of publishing

    This is why I feel shutting down sites like TPB, Mininova, Sharazza, Napster and Vuze is a bad idea. They do more than just offer "infringing" material. Most also work as a categorised indexing service. They even help people get there works, with descriptions and/or samples, uploaded and out there to be noticed and obtained.

    Dont get me wrong Im not an advocate of "piracy", but it has been going on since time began, and it will never be stopped no matter what they try. As downloading, including "piracy", becomes easier and more mainstream, it is becoming the new standard, This is because thats what the masses want and thats whose money they are trying to get. Pizzing off the masses is NOT a good idea, they tend to react very very badly to that, including violently, and is usually regretted later.

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