Research Shows Unauthorized Digital Books Leads To 'Significant Jump In Sales'

from the well,-look-at-that dept

We've seen this before, with individual authors like Paulo Coelho and David Pogue, who both found that as more people were able to get unauthorized copies of their ebooks, their sales actually increased. So, this shouldn't come as a surprise, but some new research looking at the impact on sales of unauthorized files getting out found a "significant jump in sales" (found via Michael Scott):
Brian O'Leary discussed his firm's research on the effect on sales when a title finds its way into an unsanctioned online market. The findings -- a significant jump in sales -- have surprised many in the business.
To be fair, he does go on to say this doesn't mean just "don't worry about" unauthorized access. Instead, he says it's important to figure out what kind of unauthorized access helps sales and what kind hurts -- and that still needs to be studied. But, the early results certainly suggest that the stuff that helps quite often outweighs the stuff that hurts (sometimes by quite a bit).

Filed Under: books, ebooks, sales, unauthorized


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  1. icon
    The Anti-Mike (profile), 9 Feb 2010 @ 6:50am

    It is like anything. An author (or band, or movie maker) who doesn't have a big following can benefit from giving stuff away for free. In part, it is because their downside risk is very small, because they have little to lose.

    Helmet, I don't think you can get well enough known on this alone, I am sure you can get some exposure. My thought: how many people know about Nina Paley? Outside of a certain group, she would be an unknown. It might get you to a certain point, but I am not sure it goes all the way (nor am I sure you would want to go all the way on everyone getting your work for free).

    In the end, it appears that "FREE!" is one step on the ladder, see:

    http://techdirt.com/articles/20100128/2014177968.shtml

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