Research Shows Unauthorized Digital Books Leads To 'Significant Jump In Sales'

from the well,-look-at-that dept

We've seen this before, with individual authors like Paulo Coelho and David Pogue, who both found that as more people were able to get unauthorized copies of their ebooks, their sales actually increased. So, this shouldn't come as a surprise, but some new research looking at the impact on sales of unauthorized files getting out found a "significant jump in sales" (found via Michael Scott):
Brian O'Leary discussed his firm's research on the effect on sales when a title finds its way into an unsanctioned online market. The findings -- a significant jump in sales -- have surprised many in the business.
To be fair, he does go on to say this doesn't mean just "don't worry about" unauthorized access. Instead, he says it's important to figure out what kind of unauthorized access helps sales and what kind hurts -- and that still needs to be studied. But, the early results certainly suggest that the stuff that helps quite often outweighs the stuff that hurts (sometimes by quite a bit).

Filed Under: books, ebooks, sales, unauthorized

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  1. identicon
    DCX2, 9 Feb 2010 @ 9:43am

    Re: Re: Re:

    Way to change the subject. You said "no big following = no benefit from free stuff". But since you brought it up, let's talk about risk.

    Do you want to know why some people pirate movies? When you live on less than the median household income (as 50% of households do), money is tight ($50k doesn't go very far these days with rent/groceries/gas/insurance/college...). Why spend $20 on a DVD that sucks? There's too much r.i.s.k that the movie will suck compared to other movies that cost the same price. It's like paying $20 to reach into a grab-bag filled with diamonds and cubic zirconium.

    So pirate. Watch. Gag. Delete. Pirate another movie. Watch, gag, delete. Pirate another movie...hey, this movie is cool. See movie in the store, buy it. See other movies by the same director, buy them.

    A few years later, those crappy DVDs end up selling much better at $10. Why? Because blowing $10 on a stupid movie is much less r.i.s.k.y than blowing $20.

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