Research Shows Unauthorized Digital Books Leads To 'Significant Jump In Sales'

from the well,-look-at-that dept

We've seen this before, with individual authors like Paulo Coelho and David Pogue, who both found that as more people were able to get unauthorized copies of their ebooks, their sales actually increased. So, this shouldn't come as a surprise, but some new research looking at the impact on sales of unauthorized files getting out found a "significant jump in sales" (found via Michael Scott):
Brian O'Leary discussed his firm's research on the effect on sales when a title finds its way into an unsanctioned online market. The findings -- a significant jump in sales -- have surprised many in the business.
To be fair, he does go on to say this doesn't mean just "don't worry about" unauthorized access. Instead, he says it's important to figure out what kind of unauthorized access helps sales and what kind hurts -- and that still needs to be studied. But, the early results certainly suggest that the stuff that helps quite often outweighs the stuff that hurts (sometimes by quite a bit).

Filed Under: books, ebooks, sales, unauthorized


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  1. icon
    chris (profile), 9 Feb 2010 @ 8:49am

    Re: Re: Re: Re: Gravy

    Counter Example (author): Cory Doctorow. Every book he releases is available for FREE (gratis, not libre) online the moment it's done. This has worked out incredibly well for him, and he often describes how other authors could benefit from the same activity.

    i have read all of his electronic versions and have given physical copies to my friends and family as gifts, "little brother" in particular.

    by reading his books for free, i have purchased something like a half dozen dead tree versions of his works.

    rick dakan is another author whom i have read the electronic versions and have then given the physical copies as gifts to another person. i bought my copy of his third novel "blackhat blues" directly from dakan at a hacker convention with an autograph without even bothering with the digital version.

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