Research Shows Unauthorized Digital Books Leads To 'Significant Jump In Sales'

from the well,-look-at-that dept

We've seen this before, with individual authors like Paulo Coelho and David Pogue, who both found that as more people were able to get unauthorized copies of their ebooks, their sales actually increased. So, this shouldn't come as a surprise, but some new research looking at the impact on sales of unauthorized files getting out found a "significant jump in sales" (found via Michael Scott):
Brian O'Leary discussed his firm's research on the effect on sales when a title finds its way into an unsanctioned online market. The findings -- a significant jump in sales -- have surprised many in the business.
To be fair, he does go on to say this doesn't mean just "don't worry about" unauthorized access. Instead, he says it's important to figure out what kind of unauthorized access helps sales and what kind hurts -- and that still needs to be studied. But, the early results certainly suggest that the stuff that helps quite often outweighs the stuff that hurts (sometimes by quite a bit).

Filed Under: books, ebooks, sales, unauthorized


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  1. identicon
    NAMELESS.ONE, 9 Feb 2010 @ 8:29am

    OH you mean like

    me dling all the palladium ebooks then actually going and buy 80% of them?
    like seeing diablo II on torrents and then trying and and going to store paying 80$ for a boxset and expansion disc?

    na piracy never leads to sales
    in fact lets talk about there use a piracy

    i envision a bunch a guys on a ship armed with weapons and they storm YOUR SHIP and kill you take your gold.

    no pirate of p2p harms you physically and you also have your item still. ALSO copyright is a right granted by the sovereign nation you live in. RIGHTS can be taken away when you abuse them.

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