Research Shows Unauthorized Digital Books Leads To 'Significant Jump In Sales'

from the well,-look-at-that dept

We've seen this before, with individual authors like Paulo Coelho and David Pogue, who both found that as more people were able to get unauthorized copies of their ebooks, their sales actually increased. So, this shouldn't come as a surprise, but some new research looking at the impact on sales of unauthorized files getting out found a "significant jump in sales" (found via Michael Scott):
Brian O'Leary discussed his firm's research on the effect on sales when a title finds its way into an unsanctioned online market. The findings -- a significant jump in sales -- have surprised many in the business.
To be fair, he does go on to say this doesn't mean just "don't worry about" unauthorized access. Instead, he says it's important to figure out what kind of unauthorized access helps sales and what kind hurts -- and that still needs to be studied. But, the early results certainly suggest that the stuff that helps quite often outweighs the stuff that hurts (sometimes by quite a bit).

Filed Under: books, ebooks, sales, unauthorized


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  1. icon
    Dark Helmet (profile), 9 Feb 2010 @ 6:31am

    Experiment...

    It's stories like this that make me want to release a novel I am currently pimping for consideration out into the "wild", just to see what happens. I wonder if a previously unpublished author could become well enough known via free disty of an eBook to get a book deal.

    This is why I need to do my homework on bittorrent etc. to figure out how to do this, as I'm currently fairly bittorent stupid (I know enough to know how to get free authorized distros, etc., but setting up a torrent and getting it to be searchable? The Helmet shakes his helmeted head like some kind of confused grandpa....)

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