Whaddya Know... Popular Mechanics Connects With Young Fans With T-Shirts And A Contest
from the plenty-of-tshirts dept
Not too long ago, we mentioned Rolling Stone magazine trying out a similar merchandise program (though with a few more legal complications), so this isn't exactly a novel concept (and we never said it was). But it's interesting that more publications are experimenting with efforts to connect with fans -- and especially younger fans to keep the fan pipeline filled. And one of the key components for this Popular Mechanics example is that it fits with the magazine's audience and also highlights a common theme from the magazine. This is the beginning of creating a brand for the magazine that features why readers should be interested in paying attention to it. Namely, if you're looking for articles and concept artwork related to futuristic transportation solutions, Popular Mechanics is where to go.
If this t-shirt trend continues, though, we'll have to be on the lookout for newspapers printing t-shirts, too. I'm pretty sure there would be a market for WSJ-style hedcut artwork on t-shirts -- and some copyright issues for it as well.