Legal Fight Over Billboards About Trademarks On The Hotness Of Your Wife

from the and-air-conditioning dept

This one's a bit old, but somewhat amusing. Chris Mikaitis alerted us to the story of an air conditioning company suing another air conditioning company for trademark infringement over competing billboards. Apparently, the first air conditioning company came up with a billboard advertising campaign that read, in large letters:
"YOUR WIFE IS HOT -- BETTER GET YOUR A/C FIXED."
The competing company put up its own billboards, that read:
"YOUR WIFE IS NOT HOT! Because you called All Year Cooling to replace your A/C rather than the other guys."
This seems like a pretty amusing response. While the first company claims trademark infringement, suggesting confusion, it seems like perfectly reasonable competition. I'm reminded of a billboard that Informix put out a decade or so ago right in front of Oracle on the side of highway 101 in Silicon Valley reading "You just passed Oracle. So did we." It was amusing (if not particularly accurate), but as an advertising dig at a competitor, it seemed perfectly reasonable.

Reader Comments (rss)

(Flattened / Threaded)


Add Your Comment

Have a Techdirt Account? Sign in now. Want one? Register here
Get Techdirt’s Daily Email
Save me a cookie
  • Note: A CRLF will be replaced by a break tag (<br>), all other allowable HTML will remain intact
  • Allowed HTML Tags: <b> <i> <a> <em> <br> <strong> <blockquote> <hr> <tt>
Follow Techdirt
Advertisement
Essential Reading
Techdirt Reading List
Techdirt Insider Chat
Advertisement
Recent Stories
Advertisement
Support Techdirt - Get Great Stuff!

Close

Email This

This feature is only available to registered users. Register or sign in to use it.