NY Police Destroy Counterfeit Clothes Rather Than Giving Them To The Homeless
from the can't-let-that-destroy-the-brand dept
Not surprisingly, a lawyer representing various clothing designers was quite happy with the news, saying that they don't want those clothes "back on the street," which suggests that the designers may have pushed for the police to destroy the clothes rather than help the needy. Of course, it's worth pointing out -- yet again -- the recent study that showed most people are not fooled by counterfeits, and they rarely represent a "lost sale." In fact, many counterfeit purchases lead to real purchases later on. So the idea that they act as a "substitute" or somehow "harm" a brand is not actually borne out by the research. And, of course, some companies have learned that there are ways to embrace counterfeiting to their own advantage, as a form of price differentiation.