by Mike Masnick
Mon, Jan 4th 2010 5:10pm
A few months back, we wrote about Disney's attempt to create a new kind of DRM called "keychest" that would supposedly let a "buyer" (really, limited use "renter") access the content he or she paid for on a variety of devices. As I noted at the time, all this was really doing was giving you back your fair use rights on content, while wrapping it in additional DRM. Many noted that this was actually Disney's attempt to respond to a wider industry initiative (that Disney is not a part of) called DECE for Digital Entertainment Content Ecosystem. While many are excited about this, I still fail to see what the big deal is. With the Consumer Electronics Show underway this week, DECE is getting a ton of publicity, where it will be demoed. But it's still the same old story. It's giving you your fair use rights wrapped up in another layer of DRM that you have to hope never goes away. It's good that the industry is finally realizing that locking you to a single device is a bad idea, but this isn't the solution.
If you liked this post, you may also be interested in...
- Tiffany & Co., Defenders Of Intellectual Property, Sued For Copyright Infringement
- Google Report: 99.95 Percent Of DMCA Takedown Notices Are Bot-Generated Bullshit Buckshot
- Why The DMCA's Notice & Takedown Already Has First Amendment Problems... And RIAA/MPAA Want To Make That Worse
- Celebrate Fair Use Week With A New T-Shirt From Techdirt
- Former RIAA Executive Attacks Fair Use