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Musician Christopher Bryant 'Opens For Himself' To Connect With Fans... And To Find New Ones
from the cool-ideas dept
We're always interested in cool promotional and marketing ideas from content creators, and Hypebot alerts us to the news that musician Christopher Bryant is planning a neat concept for his solo shows: throughout 2010, he'll "open for himself" when playing live. Basically, he's playing two sets, but the first set will all be music by another artist. The first such artist is Ben Harper, who is apparently a huge inspiration to Bryant:
Now, of course, this might not sound like anything special. It's just a musician playing a bunch of cover music before playing his own music. But the positioning is quite smart. It's positioned in a different way that draws attention and helps better connect with fans. Not only that, but it helps this up-and-coming musician get some additional attention from fans of a much bigger artist. It's a very smart move.
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Been done
P&S decided to join, rather than fight, them and performed TMBG's epic album Flood in its entirety. (To rather mixed reviews, but then they only had a week or so notice.)
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For at least one tour, Gwar opened for themselves as X-Cops.
What is old is new again, I guess.
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Quite frankly, it says nothing good about the state of the recording industry that a minor gimmick like this even merits a plug on Techdirt.
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Would he pay?
Have him already clear with the folks from ASCAP or wathever?
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Did he ask permition from the original artist?
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ben harper christopher bryant music
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Very nice concept
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