Musician Christopher Bryant 'Opens For Himself' To Connect With Fans... And To Find New Ones

from the cool-ideas dept

We're always interested in cool promotional and marketing ideas from content creators, and Hypebot alerts us to the news that musician Christopher Bryant is planning a neat concept for his solo shows: throughout 2010, he'll "open for himself" when playing live. Basically, he's playing two sets, but the first set will all be music by another artist. The first such artist is Ben Harper, who is apparently a huge inspiration to Bryant:
Now, of course, this might not sound like anything special. It's just a musician playing a bunch of cover music before playing his own music. But the positioning is quite smart. It's positioned in a different way that draws attention and helps better connect with fans. Not only that, but it helps this up-and-coming musician get some additional attention from fans of a much bigger artist. It's a very smart move.

Reader Comments (rss)

(Flattened / Threaded)

  1. icon
    ChurchHatesTucker (profile), Dec 29th, 2009 @ 7:13pm

    Been done

    Paul and Storm (best known for supporting Jonathan Coulton) found themselves in the same city on the same night as They Might Be Giants.

    P&S decided to join, rather than fight, them and performed TMBG's epic album Flood in its entirety. (To rather mixed reviews, but then they only had a week or so notice.)

    reply to this | link to this | view in thread ]

  2. icon
    The Anti-Mike (profile), Dec 29th, 2009 @ 8:15pm

    opening for yourself isn't a very new concept. Frank Zappa did it pretty much for his entire performing career.

    For at least one tour, Gwar opened for themselves as X-Cops.

    What is old is new again, I guess.

    reply to this | link to this | view in thread ]

  3. identicon
    Jake, Dec 29th, 2009 @ 9:15pm

    Credit where credit's due for thinking out of the box, but unless the opening set is radically different in style and content, there isn't much to this concept beyond the buzzword.

    Quite frankly, it says nothing good about the state of the recording industry that a minor gimmick like this even merits a plug on Techdirt.

    reply to this | link to this | view in thread ]

  4. identicon
    :), Dec 30th, 2009 @ 12:12am

    Would he pay?

    Is he paying the covers?
    Have him already clear with the folks from ASCAP or wathever?

    reply to this | link to this | view in thread ]

  5. identicon
    :), Dec 30th, 2009 @ 12:14am

    Did he ask permition from the original artist?

    Hope he did or people will be calling him a immoral pirate to say the least.

    reply to this | link to this | view in thread ]

  6. identicon
    Tony Ray, Dec 30th, 2009 @ 2:24am

    ben harper christopher bryant music

    Same thing I've been doing for years!

    reply to this | link to this | view in thread ]

  7. icon
    Svante Jorgensen (profile), Dec 31st, 2009 @ 4:59am

    Very nice concept

    ...and nice music :)

    reply to this | link to this | view in thread ]

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