Nine Inch Nails Fans Create Incredible Live DVD From Footage: Encourage Everyone To Share Widely

from the have-fun-with-it dept

You may recall that about a year ago, Trent Reznor jokingly mentioned that 400 gigs of high definition video footage of some shows from Nine Inch Nail's previous tour had been released online "by a mysterious, shadowy group of subversives." Not only that, he noted "I'll bet some enterprising fans could assemble something pretty cool." Now, of course it was Rezor's own people who were "leaking" the content, but we'd been hearing all sorts of cool things about what they were doing, and on Christmas Eve they officially released what they had put together called "Another Version Of The Truth: The Gift." It's an amazing display of crowdsourced teamwork by a group calling itself "This One Is On Us," a play on Reznor's statement when he released "The Slip" as a completely free download, when he said "This one's on me."

As they note, it took 12 months, involving a "core team of dozens (with a network of thousands), spanning 3 continents, 4 languages, 5 specialist teams [and] countless sleepless nights." And what did they come out with? Well, it's a concert video that's available in pretty much any format you might want (and they're still adding more). In fact you'll soon be able to get it in Blu-ray. But in the meantime, you can get it in standard DVD of dual layer DVD formats. You can get it for the PS3 or as a basic .MOV file. There's a version catering to those who want to watch on an iPod, and (of course) it's on YouTube.

And as we're being told how awful BitTorrent is and how various torrent trackers and search engines need to be shut down, the folks behind this effort released it under a Creative Commons license, and people are being told that they "are encouraged to seed for as long as possible." As for Reznor himself? He notes that he's "blown away" and reminded (yet again) that Nine Inch Nails fans "kick ass."

But Bittorrent can't be used for any legitimate purpose, right? And musicians can't possibly embrace what the technology allows? Once again, we're seeing why those who embrace what technology allows will do just fine moving forward. It's only those who think that the answer is to bring out the lawyers and try to hold back progress who will find themselves struggling to create business models that work.

Filed Under: fans, file sharing, nine inch nails, trent reznor, video


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  1. identicon
    The Anti-Mike, 28 Dec 2009 @ 3:43pm

    Re: Re: Re: Re: Re: Re: Change culture

    Mike, it's easy to disagree with you on this because your entire concept is based on ignoring simple facts in the game.

    Trent Reznor doesn't need to do anything else in his life to live well and to enjoy all his days. Money isn't important, far from it, except perhaps in the way of a score card of success or failure. Even then, it isn't even key anymore.

    Put simply, he can afford to be wrong often, be wrong big, and it doesn't matter.

    We've focused on ways that musicians and content creators can use these techniques to make more money themselves.

    You say this, and yet you so rarely show anything really successful. You come up with a few narrow cases, but you rarely discuss the wider implications. You tend to take the 30,000 foot view of everything, only drilling down on slam dunk cases, and not anything around them.

    I don't see anything in this story that has anyone making money.

    The rest, well, if we ignore all outside forces, if we ignore everything from bank acocunts to fan base (all courtesy of that horrible old shiny plastic disc marketers and sales), then yes, you may be right.

    To me, your examples are always just missing reality. Your bittorent rants are the best. It's like a 100 unit apartment building with 99 crack houses and 1 retired woman living there, and you keep refering to it as a "fine retirement home". If you focus really closely on the one woman, or pull out to 30,000 feet so you can barely see the building, you may be right. But there are so many other things on the plate that make you wrong in so many ways.

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