Nine Inch Nails Fans Create Incredible Live DVD From Footage: Encourage Everyone To Share Widely

from the have-fun-with-it dept

You may recall that about a year ago, Trent Reznor jokingly mentioned that 400 gigs of high definition video footage of some shows from Nine Inch Nail's previous tour had been released online "by a mysterious, shadowy group of subversives." Not only that, he noted "I'll bet some enterprising fans could assemble something pretty cool." Now, of course it was Rezor's own people who were "leaking" the content, but we'd been hearing all sorts of cool things about what they were doing, and on Christmas Eve they officially released what they had put together called "Another Version Of The Truth: The Gift." It's an amazing display of crowdsourced teamwork by a group calling itself "This One Is On Us," a play on Reznor's statement when he released "The Slip" as a completely free download, when he said "This one's on me."

As they note, it took 12 months, involving a "core team of dozens (with a network of thousands), spanning 3 continents, 4 languages, 5 specialist teams [and] countless sleepless nights." And what did they come out with? Well, it's a concert video that's available in pretty much any format you might want (and they're still adding more). In fact you'll soon be able to get it in Blu-ray. But in the meantime, you can get it in standard DVD of dual layer DVD formats. You can get it for the PS3 or as a basic .MOV file. There's a version catering to those who want to watch on an iPod, and (of course) it's on YouTube.

And as we're being told how awful BitTorrent is and how various torrent trackers and search engines need to be shut down, the folks behind this effort released it under a Creative Commons license, and people are being told that they "are encouraged to seed for as long as possible." As for Reznor himself? He notes that he's "blown away" and reminded (yet again) that Nine Inch Nails fans "kick ass."

But Bittorrent can't be used for any legitimate purpose, right? And musicians can't possibly embrace what the technology allows? Once again, we're seeing why those who embrace what technology allows will do just fine moving forward. It's only those who think that the answer is to bring out the lawyers and try to hold back progress who will find themselves struggling to create business models that work.

Filed Under: fans, file sharing, nine inch nails, trent reznor, video


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  1. icon
    Mike Masnick (profile), 28 Dec 2009 @ 3:05pm

    Re: Re:

    I hear this argument quite often, and I just have to say no, wrong. They exercise their choice when they release a work to the world. The world then will do with it what they please. It is only through a series of artificial boundaries that we've been accustomed to think that way.

    It's as if I made the first washing machine, said this device should only be used for washing clothing, and then got upset when a couple guys used it to make a dialysis machine.


    Exactly! This is the point I was trying to make to our lawyer friend above, who seems to think that the law requires respect. It does not. There are all different ways to get respect, but "because the law says so" doesn't make much sense.

    What you are showing -- and what he apparently has failed to grasp -- is that true respect means not limiting human output and creativity.

    Respect is in the eye of the beholder, but he seems to think that he is the final arbiter of what does and what does not require respect. I find that incredibly disrespectful. But I would never make some blanket statement about how others need to be respectful based on some made up standard.

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