A Look At The Data Center That Crunched Avatar

from the behind-the-scenes dept

You don't often get to see the details of a massive data center. The companies that run them tend to keep things pretty quiet, as they view the datacenter as a competitive advantage. Thus, what happens in Google's datacenters remains mostly a mystery. And yet, it seems that the folks at Weta Digital, famous for providing the computing horsepower behind major Hollywood blockbusters like Lord of the Rings and now Avatar are apparently willing to open up a bit and provide some details about its setup. What struck me as interesting wasn't so much the hardware specifics, but how they had to switch from the industry standard cooling system of raised floors and air-cooling, because the machines were too close together to get the necessary bandwidth. So, instead, they went with water-cooled racks. Water-cooled data centers have been increasingly common over the past few years (and were typical with many old mainframes), but they're still a technology that not all data center operators are comfortable with, and which many still think create more problems than they solve. So it's always interesting to see another one in action.

At the same time, as neat as it is to read about Weta Digital's massive computing power (which apparently represents one of the 200 largest "super computers") in the world, I'm still left wondering if the trend -- even for amazing movie effects -- isn't moving away from such massive data centers. We're seeing more and more what can be done on the cheap. And, no, it doesn't come close to matching the stunning effects found in the blockbuster movies that Weta works on, but it does have all the symptoms of a classic innovator's dilemma scenario, where the new stuff isn't "as good" as the old stuff, but is improving at a faster rate, and quickly reaching a point where it's "good enough" at significantly lower price points.

Given the regular discussions around here concerning movie budgets, where do people think the technology is headed for movie special effects? Will it always be run in giant datacenters, or is there a place for making high quality (even blockbuster-type) films on cheaper hardware?
Hide this

Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.

Techdirt is one of the few remaining truly independent media outlets. We do not have a giant corporation behind us, and we rely heavily on our community to support us, in an age when advertisers are increasingly uninterested in sponsoring small, independent sites — especially a site like ours that is unwilling to pull punches in its reporting and analysis.

While other websites have resorted to paywalls, registration requirements, and increasingly annoying/intrusive advertising, we have always kept Techdirt open and available to anyone. But in order to continue doing so, we need your support. We offer a variety of ways for our readers to support us, from direct donations to special subscriptions and cool merchandise — and every little bit helps. Thank you.

–The Techdirt Team

Filed Under: avatar, data centers, movies, special effects
Companies: weta digital


Reader Comments

Subscribe: RSS

View by: Time | Thread


  1. identicon
    :), 30 Dec 2009 @ 10:56pm

    Where it is going?

    I think the game industry will engulf the film industry.

    People will have interactive stories to play and thousands of different endings and each time you see(play) the movie it will be a new experience with little differences.

    I remember being scared playing the first resident evil(biohazard in japan), or being amazed at how Castle Wolfenstein(the apple version) had such great graphics and now you have blue people being done entirely in CGI on the screen.

    NTT was demonstrating such possibilities already using a 3D immersed technology to showcase virtual walks on EDO era streets.

    And going even further people could even smell not only hear things if the frog mask concept comes to reality in one form or another, and people are working very hard to make it happen, people like Pranav Mistry that demonstrated how a kind of sixthsense can be done using of the shelve products that can be combined to create a reality overlay.

    All those things will come together in the future I believe and will with more things that can create a unique experience individualy or in group.

    That is my vision of the future. I would like to things to be interactive and connected.

    I imagine teens grouping together to see a film and one says "hey look" this would be cool and then they show it to each other.

    Now who holds the copyrights for those stories? LoL

    When artistic materials are used as props on peoples on visions of the stories how is that going to sell more if people can't use it?

Add Your Comment

Have a Techdirt Account? Sign in now. Want one? Register here



Subscribe to the Techdirt Daily newsletter




Comment Options:

  • Use markdown. Use plain text.
  • Make this the First Word or Last Word. No thanks. (get credits or sign in to see balance)    
  • Remember name/email/url (set a cookie)

Follow Techdirt
Essential Reading
Techdirt Deals
Report this ad  |  Hide Techdirt ads
Techdirt Insider Chat
Recent Stories

This site, like most other sites on the web, uses cookies. For more information, see our privacy policy. Got it
Close

Email This

This feature is only available to registered users. Register or sign in to use it.