North Face Lawsuit Against South Butt Going Viral With Facebook App

from the can-you-tell-a-butt-from-a-face dept

Following North Face's incredibly short-sighted decision to sue parody clothing maker, South Butt, it seems that the story is going viral in a variety of ways. Not only is the press and various blogs talking about it, but Paul Alan Levy alerts us to the news that South Butt has released a Facebook app that helps you "sharpen your skills" to see if you can "tell a butt from a face." As Levy notes, this sort of application and attention gaining effort shows why these types of lawsuits are likely to bite you in the butt. Even if there's a legal basis here (and that's questionable), the backlash against such a lawsuit is clear (and was widely predicted when North Face first made its threat). Anyone filing lawsuits these days needs to realize how the court of public opinion can weigh in quite loudly on such things.
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Filed Under: backlash, facebook app, lawsuits, trademark, viral
Companies: facebook, north face, south butt


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  1. identicon
    Oakland Restaurants, 27 May 2011 @ 9:31am

    North Face

    Kids just wanna buck any image that is plastered on them, and the early reports of this story were more focused on the clicky nature of other students wearing NF apparel. Not a guide idea for the brand at all.

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