Vancouver Olympics Unhappy With 'Cool Sporting Event That Takes Place in British Columbia Between 2009 and 2011 Edition' Slogan

from the oh-really? dept

We've been covering how the Olympics has been able to get various governments around the world to grant it extra special intellectual property protection on certain words and phrases, with the upcoming Vancouver Olympics being no exception. In that case, you have to be careful of the use of "Vancouver," "Olympics," and even "2010." So, clothing maker Lululemon decided to come up with a line that mocks these restrictions, with a brand new line of clothing called:
"Cool Sporting Event That Takes Place in British Columbia Between 2009 and 2011 Edition."
Note how careful the company is to avoid any of the restricted words. Nicely done.

Of course, guess who isn't happy? Reader Joe McEnaney alerts us to the news that, even though the Vancouver Olympics can't officially do anything to Lululemon, it has decided to try shaming the company instead, expressing disappointment that the company has "has broken the spirit of Olympic trademark regulations." Of course, even so, the Olympic officials seem to misunderstand what's going on here. They claim:
"We expected better sportsmanship from a local Canadian company than to produce a clothing line that attempts to profit from the Games but doesn't support the Games or the success of the Canadian Olympic team."
But, of course, that's not what's going on here at all. They're not trying to profit off of the Olympic Games. They're trying to profit off of the ridiculous free speech restrictions put in place by the Olympics for no good reason.

Filed Under: artwork, olympics, slogan, vancouver
Companies: lululemon

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  1. identicon
    Bob, 17 Dec 2009 @ 10:27am

    Free advertising

    This is pretty much just another advertising stunt by Lululemon. No doubt they "reported" this "controversy" themselves to the media. Goes right along with their past stunts like writing derogatory graffiti on their stores so people think they're being targeted by vandals.

    Don't bother wasting any more of your time giving them the free advertising they want.

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