More Charts The Record Labels Don't Want You To See: Swedish Musicians Making More Money

from the artists-are-doing-better-than-ever dept

We've already discussed the research on the UK music industry that shows both that live revenue is more than making up the decline in recorded revenue and that musicians themselves are making more revenue than ever before. Some people have suggested that this is a UK-only phenomenon, but a worldwide study found the same thing as well. And, now it looks like the same is being found in Sweden as well -- home of The Pirate Bay, which we keep being told is destroying the industry. Swedish indie record label owner Martin sends in the news on data from the Swedish music industry, which looks quite similar to the UK data. First, it shows that while there was a tiny dip in overall revenue, it's back up to being close to it's high, mostly because of a big growth in live music:

Chart by Daniel Johansson

Basically, recorded revenues dropped. Collections stayed about the same, but live grew. More importantly, though, is the second chart, which shows the revenue for actual musicians. And that's going in one direction: up.

Chart by Daniel Johansson

And yet, The Pirate Bay is destroying the ability to make music, right? Funny that the numbers don't seem to support that at all. Basically, these charts are showing the same thing that those other studies have shown. More music is being created. There is greater "discovery" of new music. There are greater revenue opportunities for musicians, and the only part of the business that appears to be suffering is the part that involves selling plastic discs. Yes, that sucks if your business was based on selling plastic discs, but for those who can adapt and adjust, there is more money than ever before to be made. That sorta goes against the claims that "piracy" is somehow destroying the industry, doesn't it?

Filed Under: live, music, revenue, sweden

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  1. icon
    Will (profile), 14 Dec 2009 @ 11:13am


    "Are more concert tickets being sold (more attendance) or is it just that ticket prices have been jacked up?"

    Either way they are making more money. If prices went up but people still pay means that the music has gotten better.

    "Are artist revenues up, or are they failing to remove expenses off the other side, which were formally paid by others (not artists, not their revenues)? Essentially, where are artist NET revenues?"

    That is what is shown in the second graph. The amount of money to artists has gone from just 880 to almost 1100 millions of SEK.

    "It also appears that, just like the UK numbers, the actual live and record is flat or down over the period. Is this the case? Why would there be no increase even considering things like inflation and such?"

    I think you got confused with the colors like I did. Live is blue in the top graph, but green in the second. It looks like live to artists is WAY up. While recorded to artists is down and SAMI to artists is up a bit.

    "It would appear that the music industry, for all the 'innovation' out there, is essentially flat (and down from a peak in 2002)."

    That might be because in 2002 there was a huge spike in recorded, but the other two continued to grow steadily. It may be because of a balance has not been met. Recorded will probably decline still while the other two continue to grow. Over time it will be a higher overall income, but for now it is more stagnant because of change.

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