If Hollywood Is Upset About $1/Day Movie Rentals, How Do They Feel About 6 Cents Per Hour Rentals?

from the it'll-destroy-Hollywood-even-more! dept

So Hollywood is all concerned that Redbox DVD rentals at $1 per day are going to do serious damage to the Hollywood economy -- except, of course, that the actual numbers say exactly the opposite. Still, if they're all freaked out (and some are in court) over $1/day rentals, you'd have to imagine they're not particularly pleased about rentals that could be even cheaper. Rose M. Welch points us to the news of a new DVD rental kiosk operation, called Big Box DVD, which is moving forward with a business model of charging a whopping 6 cents per hour for a new release (4 cents per hour for an older release). For folks willing to just rent the video, take it home, watch it and return it, that can be quite cheap. Of course, if you keep it for a full 24 hours, it'll be a bit over a dollar. How long until we hear about how much damage this is doing to Hollywood?

Filed Under: business models, dvd rentals, dvds, hollywood, kiosks, movies
Companies: big box dvd, redbox


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  1. icon
    A Dan (profile), 11 Dec 2009 @ 9:11am

    Maybe when they realize that it's not significantly affecting their sales, the studios will realize that rentals and purchases are different markets, where people buy to possess the movie instead of just to see it.

    No? Nobody thinks so?

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