If Hollywood Is Upset About $1/Day Movie Rentals, How Do They Feel About 6 Cents Per Hour Rentals?

from the it'll-destroy-Hollywood-even-more! dept

So Hollywood is all concerned that Redbox DVD rentals at $1 per day are going to do serious damage to the Hollywood economy -- except, of course, that the actual numbers say exactly the opposite. Still, if they're all freaked out (and some are in court) over $1/day rentals, you'd have to imagine they're not particularly pleased about rentals that could be even cheaper. Rose M. Welch points us to the news of a new DVD rental kiosk operation, called Big Box DVD, which is moving forward with a business model of charging a whopping 6 cents per hour for a new release (4 cents per hour for an older release). For folks willing to just rent the video, take it home, watch it and return it, that can be quite cheap. Of course, if you keep it for a full 24 hours, it'll be a bit over a dollar. How long until we hear about how much damage this is doing to Hollywood?

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  1. identicon
    Gene Cavanaugh, 12 Dec 2009 @ 3:07pm

    Fees for DVDs

    Most of the stuff isn't worth six cents an hour. I am not watching any of the 240 odd channels I get on TV now because it isn't worth my (leisure) time.
    Even so, if they find a way to stream it to my home for six cents per hour, perhaps pay per view will start to make some sense. Right now, we don't do pay per view (and movies? My wife sometimes does the Netflix thing, or finds something worthwhile on TV, but we recently turned down a free current movie.

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