by Mike Masnick
Wed, Nov 25th 2009 3:15pm
With newspapers struggling with declining sales and subscriptions, it seems that a few of the major newspaper chains have realized that when they have a newspaper with something of real value to a lot more people than usual, perhaps it makes sense to bump up the prices. Both Tribune Co. and E.W. Scripps are planning to raise the newsstand price of Thursday's paper, treating it like a standard Sunday paper, recognizing that many people want the paper just for the ad circulars that detail "Black Friday" sales. In some ways, it's yet another point of evidence that ads (relevant ones) represent content -- in this case, content that a lot of people are apparently willing to pay for.
If you liked this post, you may also be interested in...
- New 'Perceptual' Ad Blocking Tech Doesn't Win The Ad Blocking War, But It May Put Advertisers On Their Heels... Permanently
- AT&T, Verizon Feign Ethical Outrage, Pile On Google's 'Extremist' Ad Woes
- The Ad Industry Is Really Excited About Plans To Gut Broadband Privacy Protections
- PayPal Kills Canadian Paper's Submission To Media Awards Because Article Had Word 'Syrian' In The Title
- Baltimore Ravens Owner Has Ingenious Solution For NFL Ratings Drop: Stop Annoying Fans With Too Many Ads