Companies Realizing That Content Is Advertising Via Web Series

from the well,-it's-a-start dept

The NY Times has an article about the rise of online "web series" shows that are suddenly popular, noting that many brands are creating such things as a way to produce interesting content online while getting some attention for their brand. It's yet another realization that advertising is content and content is advertising. The key point, that many say they realize (and hopefully they live up to it) is that none of this works if the content itself sucks. So they're working on these shows with a focus on making them good and enjoyable to watch first, and including the sponsorship as a secondary part of the effort. I'm sure there may be some backlash over this idea, but it actually makes quite a lot of sense. It gets more good content out there, and helps brands get themselves noticed and remembered not for intrusive and annoying advertising, but for sponsoring something cool.
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Filed Under: advertising, brands, content, webisodes

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  1. identicon
    p0ps, 25 Nov 2009 @ 3:15am

    Web - TV

    As a model, this seems to be the same as early TV or radio before it. The advertisers create a show and sponsor it. To gain audience, the advertisers necessarily needed to focusing on the content, the industry grew into a split between content creators and advertising. Some creative teams creating the show content, some creating the advertising content. When it was successful, the audience grew to love the show, tolerated the advertising. Is there anyway for this to be different?

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