Companies Realizing That Content Is Advertising Via Web Series

from the well,-it's-a-start dept

The NY Times has an article about the rise of online "web series" shows that are suddenly popular, noting that many brands are creating such things as a way to produce interesting content online while getting some attention for their brand. It's yet another realization that advertising is content and content is advertising. The key point, that many say they realize (and hopefully they live up to it) is that none of this works if the content itself sucks. So they're working on these shows with a focus on making them good and enjoyable to watch first, and including the sponsorship as a secondary part of the effort. I'm sure there may be some backlash over this idea, but it actually makes quite a lot of sense. It gets more good content out there, and helps brands get themselves noticed and remembered not for intrusive and annoying advertising, but for sponsoring something cool.
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Filed Under: advertising, brands, content, webisodes


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  1. identicon
    Pete Austin, 25 Nov 2009 @ 7:07am

    Advertising CAN work if the content itself sucks

    For example, half the marketing in a typical national election is dreadful attack adverts. I mean production quality, not morals. These do nothing to boost the client who paid for them, more the opposite, but they are worthwhile because they damage the opponent more. Here's a classic of the genre.
    http://www.viswiki.com/en/Revolving_Door_%28television_advertisement%29.

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