Just Because People Say They'll Pay For Something, It Doesn't Mean They Will

from the at-all dept

I've been ignoring this one, but people keep submitting it. BCG came out with a report over the weekend on a survey it did, claiming that about half of all people would pay for online news. It was amusing to see people react to this, as some reported it as "most won't pay for news" and others reported it as "oh my goodness, a lot of people will pay for news." Of course, the reality is that this is just a survey of what people say they'd pay for -- and history has shown that surveys are notoriously poor indicators in terms of getting people to accurately reflect what they will and will not buy. Besides, just a day later, a totally different survey claimed that 80% of people wouldn't pay for news online. The answer is that no one knows how many people would pay for content online, but I'd bet that the number is lower than what both of these surveys predict, and we'll see that soon enough.
Hide this

Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.

Techdirt is one of the few remaining truly independent media outlets. We do not have a giant corporation behind us, and we rely heavily on our community to support us, in an age when advertisers are increasingly uninterested in sponsoring small, independent sites — especially a site like ours that is unwilling to pull punches in its reporting and analysis.

While other websites have resorted to paywalls, registration requirements, and increasingly annoying/intrusive advertising, we have always kept Techdirt open and available to anyone. But in order to continue doing so, we need your support. We offer a variety of ways for our readers to support us, from direct donations to special subscriptions and cool merchandise — and every little bit helps. Thank you.

–The Techdirt Team

Filed Under: newspapers, paywalls, surveys

Reader Comments

Subscribe: RSS

View by: Time | Thread

  1. icon
    Mike Masnick (profile), 18 Nov 2009 @ 7:11am

    Re: surveys are notoriously poor indicators

    Just like the surveys of people who say they'd finance the production of future movies or books or music by buying shares? (Various assurance contracts and micropatronage schemes.)

    Yes, indeed. But has anyone used surveys to make that point? I didn't think so...

Add Your Comment

Have a Techdirt Account? Sign in now. Want one? Register here

Subscribe to the Techdirt Daily newsletter

Comment Options:

  • Use markdown. Use plain text.
  • Make this the First Word or Last Word. No thanks. (get credits or sign in to see balance)    
  • Remember name/email/url (set a cookie)

Follow Techdirt

Report this ad  |  Hide Techdirt ads
Essential Reading
Techdirt Deals
Report this ad  |  Hide Techdirt ads
Techdirt Insider Discord

The latest chatter on the Techdirt Insider Discord channel...

Recent Stories

This site, like most other sites on the web, uses cookies. For more information, see our privacy policy. Got it

Email This

This feature is only available to registered users. Register or sign in to use it.