For years, Hollywood has pushed a totally ridiculous claim that Canada is somehow a den of copyright thieves, and it needs to make its copyright laws much more strict. This fantasy has worked on journalists
, who insist that the movie industry is dying in Canada due to rampant piracy. Except someone forgot to inform the real world. An anonymous reader sends over the news that the owners of Cineplex in Canada are reporting record box office sales and revenue
, even with the current economic downturn. Once again (and yes, we've been pointing this out for a decade), it appears that it's the actual experience
that gets people to go to the movies. The folks at Cineplex note that a growing number of highly experiential films -- such as those using IMAX or 3D technology -- has really helped in getting more people into the theater and
in getting them to pay more.
Oh, and as a special note to NBC Universal's General Counsel, Rick Cotton, who seemed so worried about those poor corn farmers
who would be decimated by piracy, you can rest easy:
Concession revenues did well due to a film slate that catered to family audiences, who tend to be higher concession spenders.
Phew. Now Rick can go back to working on ways to stop people
from watching the Olympics and figuring out ways to avoid paying copyright royalties