Culture

by Mike Masnick


Filed Under:
ac/dc, guitar amp, reason to buy, rtb



AC/DC's Reason To Buy: Get A Box Set Inside A Functioning Guitar Amp

from the now-that's-cool dept

We're always interested in cool "reasons to buy" that different content creators are coming up with, so thanks to TW for alerting us to AC/DC's latest effort, involving a special box set that is packaged inside a working guitar amp. The box set is $200, but beyond just the music (rarities, memorabilia, etc.) the casing itself is a 1-watt guitar amp, one foot wide by one foot high and four inches deep:
One of the fun things we've noticed in talking to various content creators about ways to better structure their own tiered "reasons to buy" is that it really helps to come up with some ideas that fit the content creator directly, and how they currently interact with fans. That is, you can't just copy what everyone else has done, but need to find that special unique thing that matches the content creator. This seems like a perfect example.

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  1. icon
    Suzanne Lainson (profile), 30 Oct 2009 @ 9:03am

    Re: Re: Lesson learned

    While some folks here do think the idea is cool, I saw enough negative comments that I can see the downside of putting music into a "toy." While I personally have no strong feelings about it one way or the other, those comments brought up an aspect of the promotion I hadn't considered before and now I will when thinking about music and packaging.

    The amplifier gives people a point of comparison to other products on the market, while an "art box" with no similar products wouldn't offer the same opportunity. You could run into a similar argument if music was put into a stripped down computer that was priced nearly as much as something on the market but didn't do as much.

    Your blog can be viewed as something of a focus group, so why not take their viewpoints into consideration?

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