Culture

by Mike Masnick


Filed Under:
ac/dc, guitar amp, reason to buy, rtb



AC/DC's Reason To Buy: Get A Box Set Inside A Functioning Guitar Amp

from the now-that's-cool dept

We're always interested in cool "reasons to buy" that different content creators are coming up with, so thanks to TW for alerting us to AC/DC's latest effort, involving a special box set that is packaged inside a working guitar amp. The box set is $200, but beyond just the music (rarities, memorabilia, etc.) the casing itself is a 1-watt guitar amp, one foot wide by one foot high and four inches deep:
One of the fun things we've noticed in talking to various content creators about ways to better structure their own tiered "reasons to buy" is that it really helps to come up with some ideas that fit the content creator directly, and how they currently interact with fans. That is, you can't just copy what everyone else has done, but need to find that special unique thing that matches the content creator. This seems like a perfect example.

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  1. icon
    Suzanne Lainson (profile), 29 Oct 2009 @ 10:19am

    Re: Re: Re: Marketing the fluff

    "The arts aren't lucrative for most people, and they do it for love. They don't love to sell t-shirts or run online auctions or whore themselves out for a pittance."

    Yes, that's pretty much what I tell people. And if you aren't trying to make money from your art, you have a lot more freedom to do what you want, which makes it more satisfying.

    All the pep talks about how this is a great time to be a DIY artist usually don't emphasize the work and sacrifices that are involved. The two groups who seem to be happiest now are those who used to be signed, but now aren't and get to keep a greater percentage of their sales, and those who are relatively new at this and are seeing their income go from nothing to something.

    But if you have been a DIY artist for about ten years and you used to sell a lot of CDs at your shows, it's harder now to replace that money with some other source of income.

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