Media Watchers Beginning To Ask Why People Would Pay For Online Journalism
from the about-time dept
The newspapers, like the recording industry, seem to be under the delusion that they're somehow owed money from consumers, rather than needing to actually give them a reason to buy. Mathew Ingram points us to a Columbia Journalism Review article by Jan Schaffer that finally makes this point by saying it's time to look at the demand side of these newspaper business models, while noting that the problem isn't a lack of paywalls, but a lack of interest in what is called "journalism" these days:
In looking to reconstruct journalism, I'd start not by asking how do we get money for what we've always done. I'd ask instead: How do we provide something worth paying for? As a long-time news consumer, I have recoiled at much of what we are rendering as "journalism."None of this is particularly new, but it's great to see CJR finally realize that's the issue, rather than how to best structure the paywall.
What if it's not just the business model of journalism that is broken? What if the way we are doing our journalism is broken, too? How are some of the new media makers trying to fix that?