New Zealand Newspaper Tries 3D Issue To Get People To Pay More Attention
from the experiments dept
As various newspapers continue to think about new business models, Adam points us to the news of a community newspaper in New Zealand that experimented with a special 3D issue, including various 3D images and (of course) special 3D glasses. The idea is to get people to spend more time looking at the newspaper. While it does seem like a neat gimmick, it doesn't seem like it is a sustainable idea on its own (they expect to do it again, but probably not for another year, due to the effort it takes). But, of course, no single gimmick needs to be sustainable by itself. It's neat to see publications recognizing that they at least should be trying out other things to add value that people will appreciate.