by Mike Masnick
Tue, Oct 20th 2009 5:23am
As the FTC still wants to stick by its questionable guidelines concerning bloggers "endorsing" products, I found it interesting that the NY Times was profiling a new online service that more easily allows brands to sign endorsement deals with star athletes. Basically, they just need to fill out a few forms, and within hours, that athlete may be the face of the local car dealership. Now, I don't see anything wrong with this, but I'm curious as to why this is somehow okay, but when a blogger fails to mention that he or she got a book for free, the FTC will consider fining them? Does anyone actually believe that the star football player shops at the local Ford dealer?
If you liked this post, you may also be interested in...
- ESPN Employees Keep Failing To Disclose Their Advertising Tweets As Advertising
- NSA Pats Self On Back For Disclosing Vulnerabilities '90% Of The Time,' Doesn't Specify How Long It Uses Them Before Doing So
- FTC Spotlights The Reputation Hole Machinima Dug For Itself With Undisclosed Paid Xbox Pimp-Posts
- FTC Reminds EPIC That Suing The FTC To Get It To Investigate Google Might Not Be The Best Idea
- Apparently Twitter Will Be Allowed To Mislead Consumers In 20 Years (But Not Before)