Say That Again

by Mike Masnick

Filed Under:
consumers, michael dell


Michael Dell Recognizes Blocking What Customers Want To Protect Your Own Biz Model Is Dumb

from the smart-man dept

There have been lots of different writeups on Michael Dell's recent Churchill Club talk, with most focusing on his trashing of netbooks or talking up Windows 7. But at the end of that article there was something even more interesting, which Derek pointed out to us:
Clark asked Dell about the fact that, through virtualization, many companies end up buying fewer servers, and less hardware in general. "The first thing you have to remember is that any time a new technology comes along that's good for customers, you get in the way of it at your own peril," Dell said.
Indeed. This is a point that so few companies seem to recognize. Instead of focusing on what the customers actually want, they freak out about how it may cause them to sell less of what they currently offer. This is the key in avoiding the innovator's dilemma and marketing myopia. You have to focus on what benefits the customer actually gets -- and if you try and get in the way of that, they'll just go somewhere else instead. But it's so rare to hear execs actually recognize that point -- so, kudos to Michael Dell for acknowledging it.

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  1. identicon
    Anonymous Coward, 16 Oct 2009 @ 1:05pm

    Re: Re: now,,,,

    Let's see Linux actually reach equal footing with the big two, and that may happen. Much as I reeeeeaaally want to love Linux, it is a pain in the ass. I love the interfaces available. I love the scalability. I love the feeling of control and access to my hardware. But even those things are not worth the headaches of poor/nonexistent hardware drivers, lack of software, and extra hours upon hours of configuration time.
    Well here's the thing: with machines that are preinstalled with Linux, you don't have to spend time configuring anything. You need never see a conf file again. Even when installing it yourself, popular baby-distros such as Ubuntu hide a lot of the more terminal-oriented stuff behind flashy GUIs--just like Windows does, in fact. You needn't worry about drivers for machines that have been properly configured already, either. Seriously, 99% of the things people complain about with Linux can be solved with pre-installs. Windows suffers the same fate a lot of the time (try installing vanilla XP on to a SATA hdd anyone?); but then people don't really install it, do they? They buy computers that have already been set-up for them. That only leaves lack of software to complain about, and Linux lacks games, Microsoft products, Photoshop AutoCAD and Quicken. If you can live without those, then life is grand.

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